It’s necessary to have as much data as possible when you do an analysis, however, retrieving Marketo data can be time-consuming. Your time is precious. Don’t waste it on such tedious things. Let DLM do this exhausting job for you! You can schedule automated tasks to retrieve data from Marketo to database with DLM and all tasks run in the background. When you conduct an analysis by BI tools, you can get Marketo data from the database instead of Marketo, that will be faster than connecting data from Marketo directly.

To give you a rough idea of how much time it might take to retrieve data from Marketo and database, tests were conducted using one of well-known BI tool, Tableau, to connect to Marketo and Microsoft SQL Server. This chart shows how long it took in the test environment to retrieve a given number of records from Marketo and Microsoft SQL Server by Tableau respectively.

Storing Marketo data in database allows you to easily combine marketing data from multiple data sources, like sales, customer service, finance, and other functions to gain new insights and make more decisions across the business.

Data plays a crucial role in this digital era, companies will obtain many benefits from a large amount of data. With DLM, you can extract Marketo data in an easy and accessible way, so you are able to leverage BI tools to do analysis across business functions and gain more incredible insights.

Retrieving data from Marketo consumes Marketo API calls. Most customers of Marketo has a total limit of 10,000 API calls per day that are shared between all applications that use the Marketo APIs. You may use the APIs for other integrations. Therefore, you don’t expect to hit the API calls limit too early.

With DLM, you can efficiently utilize your API calls. DLM retrieves data from Marketo to the database and each record is extracted only once, and then the data is stored in the database. That avoids repeatedly calling APIs for connecting Marketo when doing analysis with native connector reporting tools, and avoids wasting API calls on unnecessary connection. So when you gather marketing data or do an analysis, you can easily get Marketo data from the database instead of connecting to Marketo which consuming your API calls every time. With DLM, you manage your API calls wisely!

Data is one of the most valuable assets for your organization. You don’t want to lose it! In Marketo, the leads may get deleted or a smart campaign overwrites attributes of leads, opportunities, or programs etc. So it’s important to back up your data periodically. DLM allows you to extract data from Marketo to the database on a daily, weekly or monthly basis. That can prevent the data loss and you can easily restore lost data from the database.

Program performance analysis allows you to measure program effectiveness and marketing ROI. It also helps you compare each program to ensure you’re focusing on the ones that actually work. Here are some insights you will get from program performance analysis:

• Aggregated data from all your prior programs by channel or program customized attributes

• Know the number of members, acquisition rate, and success rate for each program

• Compare key metrics across programs

Revenue comes from opportunity which is closed won, so it is important to know how your programs contribute to these opportunities. To analyze Program along with Opportunity, Program Member plays a crucial role to bridge the data between Program, Lead, and Opportunity. With program - opportunity analysis, you will be able to identify effective programs and ensure your sales team is always flushed with qualified leads. Here are what you’ll get from program – opportunity analysis:

• Understand which opportunities influenced most by a given program

• Know how a given program contributed most to generate revenue

• Break down your program analysis by opportunity detailed information

It is crucial to understand how your programs influence sales and opportunities. By analyzing your metrics to determine the success of your marketing programs with Attribution, you will be able to achieve this goal. With Program Member data, it is easy for you to implement Marketo attribution analysis: acquisition-related measures (FT) and success-related measures (MT). In addition, you will be able to combine Opportunity data to gain deeper insight. Here’s what you can get from marketing influenced analysis:

• Understand which programs have impacted most on your opportunities and revenue

• Identify which quarter has the highest revenue won

• Determine the revenue generated by each touch by different metrics, such as Account or Opportunity attributes.